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Customer data offers an insight into information such as customer demographics, behavior, and preferences, enabling businesses to create quality products and positive experiences that will cater to their client base. But it’s not enough for a business to collect customer data — it must collect data that is useful and relevant. Here are some of […]

As cyberthreats become more sophisticated, many businesses need to prioritize cybersecurity more than ever. But are you sure that your security measures are keeping your enterprise IT assets safe? Here are five signs that they may not be effective. Open wireless networks With just one main internet line and a couple of wireless routers, an […]

A dashboard is a business intelligence tool that displays metrics and key performance indicators (KPI) for organizations. Dashboards provide you an overall view of how your business is performing. Here are some uses of dashboards in real-life business situations. Marketing insights An organization’s marketing department analyzes a significant amount of data from various channels. Whether […]

Smartphones have become an indispensable tool for most of us. We use them for a wide range of activities, from gaming to checking social media to accessing work apps. Because of heavy use, our smartphones may sometimes run out of battery. When that happens and you’re out in public with no access to your charger, […]

Web browsers are gateways to the internet, which is why you should care about how they transmit and store sensitive information. In an era where too much security is never enough, you need your browser to also have built-in cybersecurity features. But which web browser is the safest? Read on. Microsoft Edge Microsoft Edge, Windows […]

Before, hiring specialists to analyze business data entailed costs that only large companies could afford. This was one of the reasons why small- and medium-sized businesses (SMBs) were hesitant to implement business intelligence (BI). But times have changed. SMBs now have access to a vast range of business tools that can improve data management processes. […]

A secure login process is an excellent way to protect your business from cybercriminals. When it comes to verifying user identity, you can choose between two-step authentication and two-factor authentication. Learn the difference between the two so you can have a better appreciation of your cybersecurity options. If you want to improve your business’s cybersecurity, […]

Every business, regardless of size and industry, needs to have an online presence these days. One of the best ways to do this is to create your own website. To do this, you’ll need a web host. Here’s a quick overview of what a web host is and the two most common types of hosting. […]

Business success comes down to whether profitability can be sustained, which is why building and maintaining relationships with your customers is crucial. To help with this, business owners are implementing customer relationship management (CRM) systems. Imagine buying a product, and it breaks the first time you use it. You contact customer support and describe the […]

Today’s companies need technology to function. Without it, businesses cannot compete and succeed. But with technology comes the ever-constant threat of hackers and cybercriminals. That’s why small- and mid-sized businesses need to protect themselves with robust cybersecurity solutions managed by IT professionals. The numbers According to the Ponemon Institute’s 2019 State of Cybersecurity in Small […]